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Personal site of Herwinto Sutantyo


Gfunkerwin Resume

I am a designer that have been developing and reshaping enterprises on Digital Transformation.


since 2017


Geraiku Indonesia

Company that focuses on providing solutions to problems facing the retail industry as a whole and for micro retailers in particular

2017 – 2018

VP Digital

Home Credit Indonesia

Developed and managed P&L and sales of the Digital Directorate of Home Credit Indonesia

2016 – 2017

Digital Innovation Advisor

XL Axiata

Responsible for Digital Transformation and New Digital Business of XL Axiata, one of Indonesia’s largest telecom company.

2013 – 2016

Head of Mobile Advertising

XL Axiata

Co-founded and operated the revenue driven digital and mobile advertising business unit of XL Axiata


1993 – 1995

MA in Visual Communication Design

Middlesex University, UK

Studied Master in Visual Communication Design

1991 – 1993

BA (Honors) in Visual Communication Design

Ravensbourne, UK

Received my Bachelor Degree with Honor from Ravensbourne, UK


Stevy Hanny

Stevy Hanny CEO / Nine Cargo NTL.

Wide experience and relation, always come with solution. Working with him is a pleasant experience for me. Hope we can work together again next time.

Rohit Dawal

Rohit Dawal CEO / MMA APAC

I have had the opportunity to know Herwinto and work with him for more than three. Herwinto is a cheerful, proactive and very professional person. Highly skilled in Mobile and one of the forward-looking business leader. He’s committed, honest and has a deep knowledge on the mobile and digital environment.
Being the front person for the organization he shows great networking skills, true dedication and great knowledge about the industry. He is always whiling to help with positive attitude at all times.

Hindra Irawan

Hindra Irawan Regional IT Manager / Ericsson

Herwinto has shown his professionalism in his work. He has been very generous with his knowledge and skills. He commence long term views on things. It has been quite educational to have been working with him in the past.

Giordano Bruno Contestabile

Giordano Bruno Contestabile Board Member / ACTIVATE

Herwinto is deeply knowledgeable about the Indonesian mobile market, and has great skills in analysis and planning. Also, he´s deeply experienced in the development, marketing and management of mobile products. If you add to that his easy-going personality and good humour, I would recommend him heartily to anyone looking to do business in that space!


Digital Transformation

I have worked as consultant for various global clientele on all things digital business.

Mobile Business

I have successfully developed and operated many mobile based businesses; for the advertising sector, agriculture and fisheries to retail sectors.


I represent several key consultant agencies and enterprises to speak on their behalf and evangelist on the latest technology that affecting our social fibres.

Watch “Future Commerce Indonesia 2019 | Keynote PT.GERAIKU” Life Tips

My quick and dirty presentation on maximising Smart Data usage for retail business at Future Commerce Indonesia Conference 2019 Thank you ABDI for the documentation

Proven: Using the Right Data for Sustainability

Proven: Using the Right Data for Sustainability Life Tips

This relates to my previous post on mFish and how the project came about. Although I’m not going through too much details, at least the presentation would provide some understanding why data collection in the digital age and in particular the “Right Data” collected are important towards world sustainability. Although the title is leaning towards…

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Inventing the Future of Digital Marketing

Inventing the Future of Digital Marketing Life Tips

I closed 2015 with this deck that was presented during MIX Magazine annual marketing gathering as I took a new role at Axiata. The deck was a summary of what I knew, learnt, collected, curated and actually used for more than a decade doing digital marketing. In principle I was trying to explain on how…

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Best practices in Mobile Advertising

Best practices in Mobile Advertising Life Tips

Wrote and presented this deck a few years back while in XL Axiata and during SES Jakarta 2014 Conference. The presentation summed up proven processes and business practices done during my time as mobile advertising expert (2003-2016) prior my migration to the financial sector and retail industry. However, mobile advertising is still the medium that…

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yeay, nyala lagee! check https://gfunkerwin.com #personalblog Life Tips

yeay, nyala lagee! check https://gfunkerwin.com #personalblog

Indonesian Women Entrepreneurs are catalyst for economic growth

Indonesian Women Entrepreneurs are catalyst for economic growth Opinion

Indonesian women entrepreneurs are catalyst for the country’s economic growth

Mistake! What happened, what went wrong and where did they go?

Mistake! What happened, what went wrong and where did they go? Life Tips

Running a startup is not easy, so does operating a company especially one of your own is really hard. You’ve spent hours, days and months revising, tweaking and loosing sleep just to get your ideas off the ground. Your family were ignored for months and if you’re single then you’ve missed many parties just to…

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Revealed: Indonesia as lucrative (cheaper) market for video streaming? Too many choices already as it is…

Revealed: Indonesia as lucrative (cheaper) market for video streaming? Too many choices already as it is… Life Tips

*) image courtesy of GettyImages. Few days ago Netflix made its announcement to include Indonesia as part of its 130 countries market opening during CES 2016. Many locals welcome the VDO giant, majority have never even heard of the brand. Commentaries from “wannabe” experts splattered across printed and digital media asking regulators to step up, government to start protecting local…

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Proven: Story of mFish and where it is heading

Proven: Story of mFish and where it is heading Life Tips

Back in 2nd quarter of 2014, I came across a US based mobile startup company at Mobile World Congress Shanghai presenting their version of a sophisticated version of Internet.org clone, I was hooked. One of the project the startup brought into the table upon our meeting later on in the week was mFish, the sustainable fisheries application that runs on their…

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Gfunkerwin Portfolio

The Raid Redemption Mobile App

The Raid Redemption Mobile App

Tisera Branding

Tisera Branding

Geraiku Indonesia

Geraiku Indonesia

gfunkerwin playground

Contact Gfunkerwin

Please feel free to contact me about anything.



Herwinto Sutantyo


– Planet Earth

Herwinto Sutantyo


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